Technical On-Page SEO

Rankings start with technical fundamentals. I handle the on-page SEO that search engines actually care about. Site structure, metadata, structured data, performance, and crawlability. This is the foundation that everything else builds on.

Did You Know

68%

of all trackable website traffic starts with a search engine. Organic search delivers over 5x more ROI than paid ads over time.

What I Do

Technical on-page SEO ensures search engines can find, understand, and prioritize your content.

Meta tags & titles — unique, keyword-targeted title tags and meta descriptions for every page. Proper Open Graph and Twitter Card tags. No duplicates, no boilerplate.
Heading structure — one H1 per page, logical H2/H3 nesting, headings that describe the content beneath them.
Structured data — JSON-LD schema markup for business info, services, FAQs, products, and reviews. Validated against Google's requirements for rich results.
Internal linking — strategic links that distribute authority and help search engines discover content. No orphan pages.
Core Web Vitals — optimized LCP, INP, and CLS through image optimization, deferred scripts, and efficient asset loading. My design and SEO background ensures performance and aesthetics work together.
Crawlability — robots.txt, XML sitemaps, canonical tags, and noindex directives configured so search engines crawl what they should and skip what they should not.

Core Web Vitals Explained

Google measures three metrics that directly affect your search rankings.

LCP — Largest Contentful Paint

How fast the main content appears. Target: under 2.5 seconds. I fix slow LCP by optimizing images, lazy loading, deferring non-critical scripts, and improving server response.

INP — Interaction to Next Paint

How fast the page responds to clicks and taps. Target: under 200ms. I fix slow INP by breaking up long JavaScript tasks and optimizing event handlers so the browser stays responsive.

CLS — Cumulative Layout Shift

How much the page jumps around during load. Target: under 0.1. I prevent shift by setting explicit image dimensions, reserving space for dynamic content, and loading fonts without text reflow.

Structured Data and Rich Results

Structured data tells search engines exactly what your content represents. When implemented correctly, it unlocks rich results — the enhanced listings with star ratings, FAQ dropdowns, pricing, and event details that stand out on the results page.

I implement schema markup using JSON-LD, the format Google recommends. Every schema I deploy — LocalBusiness, Service, Product, FAQ, Article, HowTo, Event, Review, BreadcrumbList — is validated against Google's testing tools before going live.

Rich results earn more clicks even without ranking higher. They take up more visual real estate and draw the eye. A listing with stars and pricing outperforms a plain blue link every time. Most sites are not using this. Yours will.

Common Technical SEO Problems

Most sites have technical issues hiding in plain sight. Here are the ones I find and fix most often.

Duplicate content — same content at multiple URLs (www vs non-www, HTTP vs HTTPS, trailing slashes). I consolidate with canonical tags, redirects, and proper URL structure.
Broken canonical tags — missing or misconfigured canonicals confuse search engines about which pages to index. I audit and fix every one.
Slow rendering — JS-dependent pages can be invisible to Googlebot. I ensure critical content is in the initial HTML, not hidden behind client-side rendering.
Redirect chains — A redirects to B redirects to C. Each hop wastes crawl budget. I flatten chains to single-hop redirects.
Missing alt text — images without alt attributes are invisible to search engines and screen readers. I audit all images and add meaningful descriptions for SEO and accessibility.
Orphan pages — pages with no internal links are hidden from crawlers. I connect them to your site's link structure.

What I Don't Do

I do not do backlink building or off-page SEO. Backlinks matter — they are still one of the strongest ranking signals. But earning quality backlinks takes years of relationship building, content marketing, and PR outreach. Anyone promising fast authoritative backlinks is cutting corners.

I focus on what I can control: the technical foundation. Get this right and your content has the best possible chance to rank. Pair it with good content and the links will come.

Measuring SEO Results

Technical SEO is not guesswork. I track everything with real tools and share the data with you.

I use Google Search Console for search performance, PageSpeed Insights for Core Web Vitals, Screaming Frog for crawl audits, and Ahrefs or Semrush for keyword tracking. The metrics that matter: organic impressions, CTR, keyword positions, CWV scores, crawl errors, and index coverage.

Realistic timeline: technical fixes show impact in 2-4 weeks. CWV improvements affect rankings within 1-3 months. Full organic traffic growth from a technical overhaul becomes clear in 3-6 months. Anyone promising page-one rankings in a week is not being honest.

Built-In, Not Bolted On

Every site I build starts with technical SEO as a baseline, not as an afterthought or an add-on package. The sites coming out of 137Foundry ship with proper meta tags, structured data, semantic HTML, optimized frontend performance, and clean crawl paths from day one.

If you have an existing site that needs technical SEO work, I can audit and fix it. And when it is time to build or rebuild, my web development process bakes in these fundamentals from the start. But the best results come from building it right from the start.

Get Your Technical SEO Right

Book a call and I will take a look at where your site stands. No jargon, no fluff. Just what needs fixing and what it will take.

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