Search engine optimization, site performance, and technical audits
Robots.txt and meta robots directives are easy to write and easy to get wrong. Here is how to audit both before a bad rule blocks your best pages.
Search Console shows crawl stats in aggregate. Raw server logs show the truth. Here is how to build a workflow that tells the two apart.
A practical guide to spotting the gap between what Googlebot renders and what your users see, and closing it before it costs you rankings.
Conflicting canonical signals split link equity across near-duplicate URLs. Here is how to find, diagnose, and permanently fix the conflicts.
Redirect chains waste crawl budget and dilute link equity silently, one hop at a time, until an audit finally makes the damage visible.
Core Web Vitals tanked after your last deploy? Here is the diagnostic order that finds the real cause instead of guessing at fixes.
Search Console tells you structured data is broken. It rarely tells you why. Here's how to read the errors and fix the actual problem.
Sort order, filters, and tracking codes can turn one page into hundreds of duplicate URLs. Here is how to find the damage and shut it off with canonical tags.
A sitemap that lists every URL your CMS emits is not helping you rank. It is telling Google which of your thin pages to crawl next.